According to recent reports, the digital advertising and marketing market worldwide is projected to reach $786.2 billion by the year 2026. This shows the importance of marketing for companies these days!
Are you struggling to come up with new marketing strategies for your business? Marketing can be challenging, especially when it comes to creating campaigns that generate results.
However, with a little creativity and planning, you can come up with ingenious marketing strategies that can help your business grow. In this article, we’ll discuss five marketing strategies with examples that you can use as inspiration.
Read on to get the lowdown!
1. Influencer Marketing
Influencer marketing is a strategy that involves partnering with influencers or personalities on social media to promote your brand. Influencers can be anyone from celebrities to micro-influencers with a smaller following but a more engaged audience.
Partnering with influencers can help increase your brand’s visibility and credibility among its followers. For example, Fabletics partnered with Kelly Rowland for their recent campaign.
Kelly posted photos of herself wearing Fabletics products on her Instagram. This has helped increase brand awareness and drive sales.
2. Interactive Content Marketing
Interactive content marketing involves creating engaging content. It requires the user’s active participation. This type of content can include:
Interactive content can help increase engagement and brand loyalty. For example, L’Oreal Paris created an augmented reality app called “Makeup Genius,” which allows users to try on different makeup looks virtually. This app helped L’Oreal increase its brand awareness.
3. Experiential Marketing
Experiential marketing involves creating a memorable experience for your customers. The idea is that they will associate the experience with your brand.
It can include:
For example, Airbnb created an experiential marketing campaign called “Night At.” This allowed customers to spend the night in unique locations. The campaign helped Airbnb increase brand awareness.
4. Project Management Marketing
Project management marketing involves using project management tools and techniques to plan and execute marketing campaigns. This can include using tools like:
Project management marketing can help increase efficiency and reduce costs associated with marketing. For example, Red Bull uses Agile methodologies to plan and execute their marketing campaigns.
5. Budget Planning Marketing
This strategy involves creating a comprehensive budget for your marketing campaigns. It also lets you track your expenses.
It can help you optimize your spending. The strategy can also ensure that you are getting the most out of your marketing budget.
Budget planning marketing can help you make data-driven decisions about where to allocate your resources. Forexample, Glossier, a popular beauty brand, uses comprehensive budget planning.
The process optimizes their spending on social media advertising. This approach has helped them increase their return on investment and grow their business.
Are you interested in using this strategy or any of the others we have mentioned? If so, we recommend you contact a marketing consultant at FreeUp.
Use These Marketing Strategies with Examples
These five marketing strategies with examples, can help you take your marketing to the next level. So, get creative, plan ahead, and start implementing these strategies today!
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